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Wednesday, February 20, 2013

Nexus 7 Sales reached 4.6 million in 2012



If you’ve been looking for some hard numbers regarding how many tablets ASUS and Google have sold of their popular Nexus 7, you won’t have much luck. Google has experienced healthy sales of their Nexus 7 tablet, but you won’t hear it from them.

Industry analyst Benedict Evans has this week released evidence and calculations that show that Google could have sold 4.6 million Nexus 7 tablets in 2012.

Evans estimates that based on Asus’s reported sales of 6.3 million tablets in 2012, and verbal statements from the CEO which gave a rough estimate of sales to date of the Nexus 7 as of October, the Nexus 7 likely sold around 2.2 million units between the end of Q2 2012 and during Q3, as well as around 2.4 million during Q4. 

Analyst Benedict Evans explains on his website:
“Google doesn’t say anything about Nexus device sales, but Asustek, the manufacturer of the Nexus 7, does. The chart below, from the Q3 IR deck, shows tablet unit sales for the first three quarters of 2012: today it announced that total tablet sales in 2012 were 6.3m units (in line with a target it stated in December). The Nexus 7 went on sale in Q3, and in October the CEO was quoted as saying: “at the beginning, it was, for instance, 500K units a month, then maybe 600, 700K. This latest month, it was close to 1 million.”
Next version of Nexus 7 is much awaited and expected to be launched in I/O 2013 with features such as a 1080p HD display, faster processor (possibly Snapdragon 600) with more storage, more resolution display and of course Android 5.0 Key Lime Pie. 

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